Strategic depth
We co-create platform and brand strategy, not one-off deliverables.
ABOUT STARRY
Ten years, going deeper into growth
Founded in Nanjing, Starry began in social marketing and expanded into commerce operations, brand strategy and design—creating one integrated model where marketing and business reinforce each other.
Emotion in storytelling.
Evidence in data.
WHY STARRY
Direct resources
Long-term creator and platform relationships improve investment efficiency.
Rigorous delivery
Clear workflows and data reviews turn strong thinking into real outcomes.
One growth team
Commerce and marketing own the same result from start to finish.
OUR JOURNEY
The Starry journey
Founded with a focus on Weibo, WeChat and Xiaohongshu content
Expanded into Bilibili, Douyin and livestream commerce
Added traditional, interest-driven and trust-based commerce operations
Integrated marketing and commerce into one growth model
Moved from performance delivery to shared strategy and full-platform integration
Entered oral care and new categories, proving a repeatable zero-to-one model
ONE TEAM
Marketing and commerce, one growth team
Brand managers, strategists, media buyers, content creators, livestream and store operators, designers, service and fulfilment teams work toward one shared ambition.
StrategyContentMediaCommerceLiveDesignDataService
LET'S GROW