CASE 02 · XIAOHONGSHU
FILLDERM
1,700% growth in topic views
From specialist creators to platform leaders, co-created with doctors in 24+ cities to drive search and category penetration.
1,700%growth in branded topic views
SELECTED WORK
Where growth happened
From zero to one, and from one to ten. Every strategy is tested against real commercial data and market response.
CASE 01 · OMNICHANNEL GROWTH
Miradent
From premium positioning to sustainable business
Over three years, we built an integrated growth system around high-value consumers, spanning Tmall, social content, creator livestreams, GEO and trade events.
500%sales growth by 2025
65%customers aged 35+
90%customers in tier-one cities
¥5M+creator livestream GMV
CASE 03 · BRAND INCUBATION
XWAY
From product insight to conversion loop
We identified cleansing balm as a high-potential category, co-created products and connected KOL seeding with creator livestream conversion.
1,950%+brand growth, 2020-2023
CASE 04 · INTEGRATED MARKETING
Eucerin
Building a repeatable hero-product portfolio
A tiered KOL/KOC matrix and differentiated content strategy supported hero products and new launches.
2,200+KOL / KOC collaborations
LET'S GROW